Content here is by Michael Still, mikal@stillhq.com.
This is a book about common sense. Specifically, it’s about how when you’re told a fact it seems obvious — common sense — that it’s true. Interestingly, this can be the case even if that fact is in fact untrue. This is at least partially because common sense is mostly practical, that is it’s more…
The book has been written for a while, along with the technical editing and review. The copy edits have been done since last week. There are only two chapters left for page layout. The process has been interesting, educational, and in some parts long. The hardest part though? Ironically, it’s filling in the marketing questionnaire….